RADISSON RESORT, DENARAU ISLAND FIJI
Background / Task
- To position the Radisson Resort Fiji as open for business, and an affordable, great-value safe and fun holiday for your family.
- To improve the profile of Radisson Fiji in order to attract more inquiries from potential customers.
- Targeted key media / journalist campaign to drive editorial coverage of the resort (including publications frequently read by key segments such as fishing, golfing, families).
- Negotiation of on-pack promotion with Weet-Bix Australia and New Zealand ensuring strong coverage in the family market.
- Cross marketing with existing Insite clients.
- Industry led media strategy.
- Successful launch of Radisson Resort Fiji including activities in Australia, New Zealand and Fiji aimed at various stakeholders (including local communities).